Bicycle sales in Switzerland in 2024: Current situation and trends

In 2024, the bicycle market in Switzerland continues to show impressive momentum, for both new and second-hand bikes. Here's a look at sales, market trends, the most popular brands, and what the Swiss are spending.

1. Sales of New and Used Bikes

Sales statement

By 2024, approximately 300,000 new bicycles were sold in Switzerland, an increase of 10% compared with the previous year. Sales of second-hand bikes totalled around 200,000 unitsalso showed a significant increase.

Market trends

This trend reflects the growing popularity of cycling, partly due to increased awareness of environmental issues and the search for sustainable modes of transport.

2. Best-selling brands

Among the most popular brands in 2024 are :

• Canyon : Highly appreciated for its high-performance models and excellent value for money.
• Trek Known for its robustness and wide range of products for all types of cyclists.
• Specialized Famous for its innovative road and mountain bikes.
• BMC Swiss brand that attracts cyclists with its modern designs and performance.

3. How much do the Swiss spend on bicycles?

The average Swiss spends around CHF 1,200 towards the purchase of a new bike. Electric models can exceed CHF 3,000This reflects the growing popularity of electrically-assisted bicycles (EABs).

Spending on accessories

The Swiss don't just buy a bike; they also invest in accessories. On average, a cyclist spends around CHF 150 to 300 per year in accessoriesincluding helmets, padlocks, lights and specialist clothing.