In 2024, the bicycle market in Switzerland continues to show impressive momentum, for both new and second-hand bikes. Here's a look at sales, market trends, the most popular brands, and what the Swiss are spending.
By 2024, approximately 300,000 new bicycles were sold in Switzerland, an increase of 10% compared with the previous year. Sales of second-hand bikes totalled around 200,000 unitsalso showed a significant increase.
This trend reflects the growing popularity of cycling, partly due to increased awareness of environmental issues and the search for sustainable modes of transport.
Among the most popular brands in 2024 are :
The average Swiss spends around CHF 1,200 towards the purchase of a new bike. Electric models can exceed CHF 3,000This reflects the growing popularity of electrically-assisted bicycles (EABs).
The Swiss don't just buy a bike; they also invest in accessories. On average, a cyclist spends around CHF 150 to 300 per year in accessoriesincluding helmets, padlocks, lights and specialist clothing.
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