American carmaker Tesla is going through a period of financial turbulence, with a 45 % drop in net profit in the second quarter. To reverse this trend and restore its margins, Tesla has taken a strategic decision to bring forward the release date of its new models, including more affordable vehicles, to the first half of 2025. This move is particularly relevant to markets such as Switzerland, where demand for premium electric vehicles remains strong. Here's what we know about these eagerly-awaited new models, which should also be well received in Switzerland.
Tesla is set to revamp its popular compact SUV, the Model Y, as part of the 'Juniper' project. This model will benefit from an aesthetic and technological overhaul, following in the footsteps of the recent Model 3 'Highland', which redefined the appearance of the brand's entry-level electric saloon.
Le Model Y 2025 should incorporate a number of significant improvements, including
Alongside the Juniper project, Tesla is also working on a more affordable vehicle that could appear in 2025. This model would aim to make Tesla technology accessible to a wider range of consumers, including in Switzerland, where the high cost of living makes affordable vehicles particularly attractive.
Tesla's decision to launch these new models in 2025 is a strategic one. In response to falling margins, the brand aims to boost demand and attract new customers by offering vehicles that are both innovative and more accessible. In Switzerland, where the electric vehicle market is booming, this strategy could enable Tesla to strengthen its dominant position.
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