Maserati: History, Models and New Products in Switzerland
History of the Maserati brand
Founded on 1 December 1914 in Bologna, Italy, by the Maserati brothers, the Maserati brand is synonymous with luxury, performance and Italian design. Right from the start, Maserati made a name for itself in the world of motor racing, with some notable successes. In 1926, the Tipo 26, the first car to bear the Maserati name, marked the beginning of a long tradition of sports and racing cars. The brand then underwent a significant evolution, moving from the manufacture of racing cars to that of luxury cars for the road, while retaining its sporting spirit. Today, Maserati continues to embody elegance and performance with a range of exclusive and refined vehicles.
All Maserati Models
Maserati offers a wide range of vehicles that combine luxury, performance and cutting-edge technology. Here are the main models currently available:
- Maserati Ghibli (sports saloon)
- Maserati Quattroporte (luxury saloon)
- Maserati Levante (SUV)
- Maserati Grecale (compact SUV)
- Maserati GranTurismo (cut)
- Maserati MC20 (supercar)
Flagship models for 2024 and 2025 in Switzerland
For the years 2024 and 2025, Maserati Switzerland is highlighting several key models that reflect the brand's innovation and luxury:
- Maserati MC20 Maserati's supercar, combining exceptional performance with aerodynamic design. The 2024 model brings technological improvements and extensive personalisation options.
- Maserati Grecale The compact SUV that offers the perfect balance between performance, comfort and practicality. The Grecale 2025 is expected to feature improvements in fuel efficiency and on-board technologies.
- Maserati Quattroporte Trofeo The luxury saloon with a powerful V8 engine, offering an unrivalled driving experience. The 2024 model offers updates in connectivity and safety.
- Maserati GranTurismo Folgore The electric version of the famous GranTurismo, representing the future of luxury mobility at Maserati, with impressive range and uncompromising performance.
Sales and trends in Switzerland
In Switzerland, Maserati continues to win over demanding customers with its prestigious models and constant innovations. Sales showed a positive trend, particularly stimulated by the introduction of models such as the Levante and Grecale. The rise in popularity of electric and hybrid vehicles has also opened up new prospects for Maserati, which is adapting to the demands of the Swiss market in terms of sustainability and performance.
On the Official Maserati Switzerland Website
The official Maserati Switzerland website is an essential resource for discovering the world of the brand. Here's what you'll find:
- Detailed model descriptions Full information on the features, technical specifications and customisation options for each vehicle.
- Vehicle configurator An online tool that allows you to personalise your Maserati by choosing colours, finishes and equipment.
- News and events The latest news on new models, technological innovations and Maserati events in Switzerland.
New products at Maserati
For 2024 and 2025, Maserati continues to reinvent itself with a number of exciting new products:
- Expansion of the electrical range : Launch of new electric models, with improvements in range and rapid recharging technologies.
- Advanced technologies Introduction of new driving assistance, connectivity and comfort features in Maserati vehicles.
- Enhanced performance : Improvements to the engines and driving systems to deliver an even more dynamic driving experience.
- Modernised design : Aesthetic revisions for existing models, with cleaner lines and refined details.
Maserati Dealers in Switzerland
To discover and buy the latest Maserati models in Switzerland, here are some recommended dealers :
- Maserati Geneva
- Maserati Zurich
- Maserati Lausanne
- Maserati Lugano
- Maserati Basel
Visit the official Maserati website to find out about all the new products: Maserati
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