Why is there no longer a Geneva Motor Show?

The Geneva International Motor Show has long been one of the most eagerly awaited events in the global automotive calendar. In recent years, however, the decision to discontinue the event has raised a number of questions. What were the reasons behind its demise? Let's explore the main factors that led to this situation.

1. Developments in the automotive market

Changes in Purchasing Habits

The automotive market is changing rapidly, with the rise of online sales and a growing preference for virtual experiences. Consumers are increasingly looking for information and offers directly from their sofa, reducing the importance of physical shows.

The rise of Sustainable Mobility

The transition to electric and sustainable vehicles has also changed the dynamics of presentations. Brands are focusing more on local initiatives and sustainability events rather than traditional trade shows.

2. Impact of the Pandemic

Health restrictions

The COVID-19 pandemic had a profound effect on international events, with restrictions preventing many trade fairs from taking place. Even after the restrictions were lifted, organisers were faced with uncertainties about exhibitor and visitor participation.

Change of Priorities

This period has also led manufacturers to reassess their priorities, with an increased focus on financial health and sustainability rather than trade show participation.

3. High costs

Builders' budget

Taking part in a motor show involves significant costs, from renting exhibition space to the logistics involved in presenting vehicles. In an uncertain economic climate, many manufacturers prefer to invest their budgets in more profitable projects.

The quest for profitability

Brands are increasingly looking to optimise their marketing spend, and large-scale trade shows are not always seen as profitable investments.

4. Emerging Alternatives

Local and Specialised Events

With the rise of electric mobility, many manufacturers prefer to focus on smaller, specialist events that showcase their latest innovations while being more targeted.

Virtual and Hybrid Trade Shows

Virtual events have become increasingly popular, enabling brands to reach a wider audience without the logistical constraints of a physical exhibition.